Wilmington, Delaware, United States, Aug. 17, 2023 (GLOBE NEWSWIRE) -- Transparency Market Research Inc. - The global automotive augmented reality head-up display (AR-HUD) market is projected to ...

Dublin, April 10, 2026 (GLOBE NEWSWIRE)-- The "Strategic Intelligence: Augmented Reality in Automotive" report has been added to ResearchAndMarkets.com's offering. The report covers how AR overcomes ...

AR is used in various areas of the automotive sector. A notable application is head-up displays (HUDs) and headset infotainment systems, which use AR as part of augmented GPS navigation, warning ...

The global automotive augmented reality market size was valued at USD 8.22 billion in 2025 and is projected to grow from USD 10.23 billion in 2026 to USD 58.73 billion by 2034, registering a CAGR of ...

Based in Helsinki, Finland, Basemark makes augmented reality (AR) tools that help automotive original equipment manufacturers (OEMs) to develop AR applications for their cars via its Rocksolid AR ...

Technology is growing exponentially with most, if not all, aspects of modern day living. The automotive industry certainly won't get left behind. Next year's car trends are going to be unavoidable, ...

In this video, the BMW Group’s Research and Technology House in Garching shows a successful integration of augmented reality (AR) glasses in the car and the potential to transform the driving ...

According to GlobalData’s Technology Foresights, which uses over one million patents to analyze innovation intensity for the automotive industry, there are 300+ innovation areas that will shape the ...

Continental is developing a head-up display that “paints” imagery, such as navigation instructions, on the road. BMW offers a pretty impressive heads-up display (HUD) on its cars, with color graphics ...

Mobilizy, maker of the Wikitude augmented-reality apps for the iPhone, and Android and Nokia phones, has announced Wikitude Drive, possibly the first augmented reality turn-by-turn navigation app for ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...