Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...

No matter what economic environment we are dealing with, every sector is going to behave somewhat differently. As an example, we can look at the consumer staple space. Companies that operate here tend ...

Consumer staples and consumer discretionary have one thing in common: they affect consumers. In falling stock markets and weak economic climates, the term "consumer staples" became more familiar in ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Companies that ignore sustainability efforts might be losing out on sales. As climate catastrophes make a too-frequent appearance on news feeds and awareness grows about global interconnectedness, ...