Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video ...

Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...

You are ready to open your newest restaurant location. You’ve upfitted the space, painted, installed, and polished, hired the counter workers, and now you’re just ...

Opinions expressed by Entrepreneur contributors are their own. Over the years I’ve found that most entrepreneurs spend too much time and money on promotions that don’t generate new business. Whether ...

Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content ...

Local Marketing Plus SEO, a digital marketing agency based in Kelowna, British Columbia, has announced the launch of comprehensive AI-powered marketing tools designed specifically for trades and local ...

Multi-location brands should have a built-in advantage in local markets. Their scale brings name recognition, buying power and operational precision. Centralized oversight helps ensure brand ...

If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

The country is facing a national economic crisis, but the way it’s affecting different geographic regions—and the restaurants in those regions—varies widely, according to new research from The NPD ...