Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

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Uniqode reports that QR Code trust hinges on consistency; reliability shapes user confidence more than security messaging.

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over traditional tracking methods.

You’ve almost certainly used QR codes before—it’s when you point your phone’s camera at a square barcode to access a menu, a form, or even an app, and then tap on the link that appears. But while most ...