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Unity shares tumble after Google unveils AI world-building tool – CEO plays down the threat

Project Genie is an early-stage research model designed to build living, interactive worlds. ・The tool relies on Google’s ...
24/7 Wall St.

Unity’s Q4 Earnings Will Test Whether Analyst Optimism Matches Execution

Wall Street loves a comeback story. Unity Software’s recent analyst upgrades tell one version: a company executing a ...
adexchanger

Unity’s AI Ad Platform Is Out Of Beta After A Complete Rebuild

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...
Polygon

A full year later, Unity fully revokes maligned runtime fee

A year ago, Unity Technologies created a huge problem for itself and the developers who use its game engine: It introduced a near-universally hated new fee tied to a developer’s game installs. While ...
Game Rant

Unity Developers Rush to Update Games After Significant Vulnerability is Discovered

James Ratcliff joined GameRant in 2022 as a Gaming News Writer. In 2023, James was offered a chance to become an occasional feature writer for different games and then a Senior Author in 2025. He is a ...
Shacknews

Unity games can come to Fortnite as part of new partnership with Epic Games

Unity and Epic Games, the companies behind two of the most popular video game engines, are joining forces via a new partnership. It’ll bring Unity Games to Fortnite, and Unity’s commerce platform to ...
GamesIndustry

Unity reportedly introduces $250K+ "minimum contribution" for its biggest customers

Unity is allegedly introducing a new annual fee for its largest Enterprise users, requiring a "minimum commitment" of $250,000 to $2 million, depending on each game's revenue. It will reportedly be ...