Technology and everyday life are slowly melding together. Once upon a time, Virtual Reality (VR) was science fiction. Now it’s transforming our lives and many industries in unimaginable ways. Probably ...

Walmart has applied for two U.S. patents that together potentially would allow consumers to use virtual reality equipment to browse for, handle and purchase Walmart merchandise in a VR setting, as ...

Macy's has launched virtual reality furniture shopping experiences in about 70 of its stores nationwide, with plans to expand the capabilities to 20 more stores by January 2019, according to a Macy's ...

Seventy to eighty percent of early tech adopters are interested in using virtual reality (VR) to enhance their shopping experience, according to a survey by global management firm L.E.K. Consulting.

Recent Amazon job listings indicated original VR content is on the way and the tech giant is also building its own VR platform. The most recent job listing from the company, however, contains perhaps ...

I genuinely need a new bed this month. And with a small room and a large mattress, it’s imperative that I know what the next one will look like, whether it’ll go with the decor in there, and whether I ...

Amazon's strategy seems innovative, but Chinese e-commerce giant Alibaba (BABA +4.33%) did something similar in late 2016 before Singles Day, the biggest shopping day of the year. Alibaba launched a ...

London-headquartered payments technology company Worldpay is preparing for a future where consumers pay for goods and services using virtual reality (VR) controllers. The London Stock Exchange-listed ...

Neha Singh points her iPhone 8 Plus at an empty section of the dark-wood floor by the entrance to the Techstars startup accelerator in Manhattan’s Flatiron District. The smartphone’s screen at first ...

To shop in Alibaba’s virtual reality universe, you stare at the thing you want. For instance, a Betsey Johnson handbag at Macy’s, or a bottle of Head and Shoulders at Target. Both are marked with a ...