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Mumbai: To keep pace with fragmenting viewers and demanding advertisers, Zee Entertainment Enterprises Ltd (ZEEL) is rolling out a two-pronged strategy to rewire the rules of both storytelling and ...

Zee, one of India’s most iconic and beloved media brands — with a reach of 854 million viewers across 208 million households — has entered a bold new chapter with the unveiling of its dynamic brand ...

The conflict between Durgawati and Sneha in Ganga Mai Ki Betiyan is reaching new heights. Indira Krishna explains why this ...

Zee TV, the flagship Hindi general entertainment channel of the Content and Technology powerhouse, Zee Entertainment Enterprises Ltd. (‘Z’), has achieved robust gains on the back of its new content ...

New Delhi: Zee TV announced the launch of ‘Zee Mini Series’, its short stories format. These narratives run their course in seven episodes catering to modern audiences’ shrinking attention spans, ...

In a move that marks a first in the Hindi general entertainment space, ZEE TV announces the launch of ‘Zee Mini Series’, its short stories format. These narratives that run their course in 7 episodes ...

The proposed merger between Zee Entertainment Enterprises Limited and Sony‘s TV operations in India has finally been given a green light – nearly two years after the deal was first announced. The ...

In a landmark decision, Zee Entertainment UK has announces the launch of flagship Zee TV as a live FAST channel on Samsung TV Plus across Germany, Austria, and Switzerland. This will mark Zee ...

The Indian media landscape has been jolted by two largely expected, but nevertheless seismic, events in recent days — and aftershocks look inevitable. The Sony-Zee merger is not final yet. India’s ...