Chick-fil-A understands something every hospitality owner should study: innovation doesn’t have to be complicated. By offering frosted fountain drinks, they’ve taken an everyday, low-cost item and turned it into a premium, crave-worthy upgrade. Same equipment. Minimal labor. Higher perceived value. It’s a reminder that smart menu tweaks — not full overhauls — can drive excitement, boost margins, and give guests a reason to order something “extra.” The question isn’t can you do this… it’s what si